Njal.la was founded by a group of freedom of information and privacy advocates who have been involved in various open projects since the start of the 2000s. Some of
them, through their online activism, managed to attract the wrath of the Recording Industry Association of America which lead to both prison time and millions of euros in fines - fines which they will never be able to pay back as their hactivism was done for free and they never made a cent off it. This has effectively shut them out from society as a normal citizen and makes them rely on alternative economies to make a living. Njal.la is one of the projects that allows them to continue their privacy advocacy work and make a living from providing a convvenient service. They way Njal.la differs from a regular
DNS provider in that they are the legal custodians of the domains you get through them, while they collect no information on you as a user. This means that should some government body demand information on the owner of a domain they would not be able to provide any information on you to them. Now, if you self-host from home, the
DNS records will doxx you anyway. See
2-5_privacy_considerations for ways to protect your home IP address from prying eyes.